During the last two weeks I have been looking at Sodastream. I feel an opportunity here. The company is at crossroads. After a period of strong growth the management is looking for a new direction. They will most likely go into harvesting mode – they will give up a high growth strategy and will focus on profitability. I have seen this many times before. The latest such example is Getinge (see my article on Seekingalpha). After many years of strong growth the company is now refocusing on profitability. The stock is up strongly.
I am selling put options on SODA as a way to get in. If exercised I keep the stock, if not, I let it expire and sell another puts.