Linkfire signs contract with Apple music

Denmark based Linkfire yesterday after close announced new contract with Apple Music.

I consider Linkfire the most interesting IPO from Scandinavia this year. The investment thesis is below:

The press release on the extended contract stated:

Linkfire expands agreement with global tech company

The agreement includes a new integration with Linkfire and the global Apple Music for Artists service.

“Traffic partnerships are a key part of Linkfire’s business model, driving monetizable consumer traffic through Linkfire’s services. Partnerships are also a key driver in developing Linkfire’s technology and client offering, creating an even better platform for all our users and partners.”


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